Our financial client is looking for a Web & Mobile Content Specialist to assist in the development and maintenance of their content strategy on web and mobile channels. Implement and monitor the client’s online and digital properties for usability, relevance and member engagement in support of the corporate marketing plan and brand. Collaborate with Marketing and Digital staff and other internal business units/vendors to ensure timely/accurate implementation of digital content enhancements/requirements to support business needs and member experience.
This position requires you to be onsite 3 days a week in Vienna, VA.
Responsibilities:
- Author, QA and publish content within Adobe Experience Manager to support Marketing & Business initiatives
- Analyze and report content initiative results and make recommendations for future campaigns and projects
- Collaborate with the User Experience (UX) and Digital teams as content management lead for new feature creation
- Conduct content audits across channels to support business needs and identify deviations from approved content strategy and recommend corrective action
- Partner in the create, maintenance, and execution of the digital content calendar
- Develop/recommend changes to improve usability of digital content , functionality, interactivity, and usability of site(s) to management
- Serve as expert in Mobile content management, providing training and creating documentation as needed to assist other content contributors
- Represent Web & Content Strategy team at meetings with business units and other Marketing teams
- Review all content and digital/online properties to ensure compliance with corporate brand standards, marketing style guides, and legal requirements
- Track/coordinate implementation of digital content enhancements/development and ensure deadlines are met
- Work with internal content authors and designers to ensure content meet digital best practices
- Performs other duties as appropriate
Experience:
- Bachelor's Degree in a related field or the equivalent combination of training, education, and experience
- Effective verbal and written communications skills
- Experience in content delivery, management, retrieval systems and production for high traffic websites (Adobe Experience Manager)
- Experience in translating complex concepts, customer needs, motivations and behaviors into easy-to understand interactive experiences and deliverables
- Experience in using web analytics software (Adobe Analytics)
- Knowledge in interactive usability best practices and concepts
The target hiring compensation range for this role is $46.45 to $51.61. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
