ALG Vacations (ALGV), part of the Hyatt family, is widely recognized for providing the industry's leading leisure travel experience to destinations worldwide. As North America’s only vertically integrated travel, hospitality, and leisure management group, we can oversee all aspects of the vacation- from the moment a guest books a trip to the time they return home. Serving more than three million passengers annually, each of our highly respected brands offers unique benefits and a wide portfolio of destinations.

Grow your career as a Director of Marketing with ALG Vacations. In this role, you will be responsible for developing and executing comprehensive marketing strategies to achieve both short and long-term strategic and financial objectives. You will oversee brand strategy, creative development, communication, member engagement, and prospecting marketing for new members. You will support on-site, digital and social media spaces and report to the UVC group president.

A successful Director of Marketing will:

• Develop and execute global brand strategies and positioning for UVC.
• Lead the development and implementation of innovative and results-driven marketing campaigns to drive room nights and sales revenue to applicable Hyatt properties.
• Provide strategic direction on brand positioning, visual presence, and messaging across various channels including social media, on-property, and sales room materials.
• Create and manage a comprehensive marketing plan that includes email campaigns, special offers, and member engagement strategies.
• Oversee the creation of print and digital content for the website and social media channels.
• Responsible for the performance and improvement of core platforms to optimize member-booking conversion (Website, Mobile App).
• Coordinate with Hyatt commercial organization to potentialize and leverage Customer Relationship Management platforms (CRM), data analysis and other relevant technology/processes.
• Act as communication liaison for Hyatt PR and communication department
• Support lead generation and prospect generation campaigns (Master brokers, referral programs, etc.)
• Champion the development of member-centric marketing strategies that enhance member engagement, retention, and loyalty.
• Leverage the World of Hyatt loyalty program to build integrated global and regional campaigns.
• Plan and oversee on-property member engagement events, VIP events, and other member appreciation campaigns.
• Develop social media campaigns and strategies that foster loyalty, member engagement, and generate additional revenue.
• Monitor and optimize marketing performance to ensure business goals are achieved.
• Provide leadership oversight on member digital platforms, CRM, and call center alignment.
• Lead analysis across platforms to measure overall performance and convert insights into actionable recommendations.
• Demonstrate a commitment to the company’s core values.

The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

Requirements:

• Bachelor’s degree or superior in Sales or Marketing. 
• MBA (preferred). 
• 5 Years of previous experience in similar positions.
• Proven experience in management positions within the Commercial, Marketing industry.  
• Excellent digital skills.
• Possess a managerial and strategic mentality.
• Global Vision of the hospitality industry (preferred).

About ALG Vacations:

It all begins when our client’s book with ALG Vacations. We keep our standards as high as our passion for travel, working together with our agents to ensure every client’s vacation exceeds every expectation. We are an industry innovator that combines the expertise of many different brands.

ALG Vacations consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across multiple segments, comprising:

• Vacations: The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands
• Destination Management Services: Best-in-class destination management services provided by Amstar® DMC and Worldstar®
• Loyalty Program: Exclusive loyalty program Unlimited Vacation Club®
• Technology Solutions: Innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers.

Since 2021, ALG Vacations has been part of the Hyatt family. At Hyatt, we believe in the power of belonging and creating a culture of care where our colleague’s become family. Our colleagues and our guests have been at the heart of our business since 1957 and helped Hyatt become one of the best and fastest-growing hospitality brands in the world.

As we continue to grow our business together, we never lose sight of what’s most important: Our People. We turn trips into journeys, encounters into experiences and jobs into careers. 

To learn more about ALG Vacations: https://alg.www.vaxvacationaccess.com/about-us/

Our Values

At ALG Vacations, we call our employees Colleagues, because we are more than just employees. We care for people so they can be at their best, we provide a world of understanding and care, and we deliver distinctive experiences for our guests. Our Values, by which we operate:

                   Empathy • Well Being • Inclusion • Integrity • Respect • Experimentation                                       

Our Commitment to Diversity & Inclusion

Being part of ALG Vacations and the Hyatt family means always having space to be you. Our global teams are a mosaic of cultures, ethnicities, genders, ages, abilities, and identities. We are committed to diversity across the board—from who we hire and develop, organizations we support, and who we buy from and work with.

We’re proud to offer exceptional corporate benefits which include:

• Travel Perks and Benefits for both ALG Vacations and Hyatt
• Medical, Dental and Vision Insurance
• Basic Life Insurance
• Short- & Long-Term Disability
• Paid Parental Leave
• Corporate Wellness Program
• Travel Discounts & Deals
• Paid Time Off & Holidays
• 401(k) Plan with Company Match

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.