At AstraZeneca we turn ideas into life-changing medicines! Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. The Associate Director of Marketing is responsible for the development and implementation of go to market plans, execution and measurement aligned to brand strategic imperatives across both HCP and Consumer segments. Working across two customer segments requires the effective partnership with: Portfolio peers/teams, Sales, Commercial Operations, and Managed Markets teams. The Associate Director will work closely with the both the Brand Director and Brand Insight Director utilization and inclusion of insights work including but not limited to primary and secondary research to inform and optimize go to market approach. This position will work closely with the brand manager to facilitate development of the brand's promotional plan and programs and ensure their consistency with brand strategy.
Main Duties and Responsibilities
The Associate Director will work closely with the Marketing Director on the creative campaign development, execution and optimization. This role will be responsible for development and implementation of customer experiences (both Consumer and HCP) as we prepare for the launch of the world's first, self-administered Flu vaccine. Core areas of focus include but are not limited to Consumer experiences, HCP experiences, HCP Promotional Education, Congresses and Field engagement. Matrix team leadership is also a key responsibility.
In this role, you will work across the Commercial interface to successfully build relationships and drive performance collectively through all marketing and sales channels. Collaborate with other functional areas including but not limited to medical, sales, regulatory and operations to ensure promotional planning is consistent with legal/regulatory compliance.
Essential Job Functions
Support the development and execution of DTC and HCP promotion for brand
On the development and execution of integrated channel marketing and media plans
Support aspects of our messaging and execution to patients and providers through Direct to Consumer (DTC) Promotion and Professional Promotion respectively
Partner with Business Insights and Market Research Team to develop and execute key insight plan and define success metrics and analyze performance on an ongoing basis with a keen eye to optimization
Insight derived core asset development for DTC and HCP promotion
Work closely with the marketing manager to:
Define and facilitate development of the brand's promotional plan and programs, and ensure their consistency with brand strategy
Pull through the execution of content plans for DTC and Professional Promotion
Partner with sales team to drive growth of in line business
Responsible for handling multiple program budgets, timelines, processes, and procedures.
Manage partner agency relationships, workflow, and related expense budgets.
Essential Requirements
Bachelor's Degree required; preferably in business, marketing or the sciences
6+ years of Pharmaceutical or Healthcare experience; preferably in brand marketing, and/or market access, market research/analytics, sales or strategic planning
Successful delivery of strategic and operational plans within a therapeutic or business area
Demonstrated experience in working within cross-functional business units essential
Proficient in financial analysis with the ability to assess and deliver results
Strong presentation and negotiation skills
Ability to successfully lead through ambiguity
Successful experience leading change transformation
Demonstrated learning agility
Desirable Requirements
Advanced Degree in business, marketing, or the sciences
Experience in both Consumer Marketing & HCP Marketing
Experience in Insight/Market Research
Experience in product launch(es)
Experience related to therapeutic area (vaccines / infectious diseases)
Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
Pharmacy (retail) marketing experience
Experience in management of digital customer experiences, websites and/or e-commerce platforms
At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being ambitious - finding those moments and recognizing their potential. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be. This means we're opening new ways to work, pioneering ground breaking methods, and bringing unexpected teams together.
Are you ready to bring new insights and fresh thinking to the table? Brilliant! We have one seat available, and we hope it's yours. Apply today.
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We follow all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
Date Posted
04-Nov-2024Closing Date
17-Nov-2024Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form.AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.
