Full Job Description
Our pet brand client is looking for a hands-on, data driven Digital Marketing Manager to join their team, full-time!
This will be hybrid 3 days onsite per week, remote 2 days, in Central Phoenix.
The Senior Digital Marketing Manager will:
- Develop, execute, measure and optimize effective digital marketing and content strategies that deliver on the brand business objectives as well as specific campaigns across social media, SEO, Paid/SEM, brand website, email, etc., working in collaboration with brand team, customer marketing, eComm team, select agency partners and Corporate digital marketing team
- Set up and own certain campaigns, and manage agencies for other campaigns
- Campaigns will range from awareness creation to basket building to innovation launches
- Act as strategic lead to ensure all assets are created with consistency across touchpoints, such as brand website, social, email, retailer websites, etc
- Partner with Corporate Digital Marketing to set KPIs, measure and optimize paid campaigns
- Manage timelines for all content creation, digital projects and keep brand teams up to date on progress and next steps
- Manage agencies for Social, influencer content creation, long form content creation, partnerships and media
- Lead eCommerce enhanced content creation with help of external agency for Amazon, Walmart, and other partners
- Own Google search and manage Google Analytics, both strategically and tactically to understand our online digital experience across the website and digital advertising channels, leveraging SEMRush and other tools
- Manage website CMS activities including
Skills/Experience:
- 8+ years of digital marketing experience, media planning, and analytics
- Knowledge of best practices and trends in SEM, SEO, email marketing, content marketing, social media marketing, website management and digital advertising principles
- Understanding of Google products including GA4, Tag Manager, Search Console and Looker Studio (There are resources to do this, but need ability to interpret and action)
- An ability to work cross-functionally with a variety of creative minds and business stakeholders, both internal and external
- Proven track record of working well with complex cross-functional teams
- Exceptional project management and people skills
- Understanding of conversion tracking for Google Ads and social platforms such as Facebook and Pinterest
- Experience with SEO tools such as SEMrush or Moz
#IND123
#LI-LM2
Our client offers medical, dental, vision, and basic life insurance. Employees can enroll in the companys 401k plan, as well as a deferred compensation plan. Employees will also receive eight hours of vacation leave every month and twelve paid holidays throughout the calendar year, and will be able to purchase company stock, are eligible for annual bonuses, and can participate in profit sharing.
Submit resume (and samples if applicable) to: Lauren.Madden@jobalert.creativecircle.com
Creative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.
This will be hybrid 3 days onsite per week, remote 2 days, in Central Phoenix.
The Senior Digital Marketing Manager will:
- Develop, execute, measure and optimize effective digital marketing and content strategies that deliver on the brand business objectives as well as specific campaigns across social media, SEO, Paid/SEM, brand website, email, etc., working in collaboration with brand team, customer marketing, eComm team, select agency partners and Corporate digital marketing team
- Set up and own certain campaigns, and manage agencies for other campaigns
- Campaigns will range from awareness creation to basket building to innovation launches
- Act as strategic lead to ensure all assets are created with consistency across touchpoints, such as brand website, social, email, retailer websites, etc
- Partner with Corporate Digital Marketing to set KPIs, measure and optimize paid campaigns
- Manage timelines for all content creation, digital projects and keep brand teams up to date on progress and next steps
- Manage agencies for Social, influencer content creation, long form content creation, partnerships and media
- Lead eCommerce enhanced content creation with help of external agency for Amazon, Walmart, and other partners
- Own Google search and manage Google Analytics, both strategically and tactically to understand our online digital experience across the website and digital advertising channels, leveraging SEMRush and other tools
- Manage website CMS activities including
Skills/Experience:
- 8+ years of digital marketing experience, media planning, and analytics
- Knowledge of best practices and trends in SEM, SEO, email marketing, content marketing, social media marketing, website management and digital advertising principles
- Understanding of Google products including GA4, Tag Manager, Search Console and Looker Studio (There are resources to do this, but need ability to interpret and action)
- An ability to work cross-functionally with a variety of creative minds and business stakeholders, both internal and external
- Proven track record of working well with complex cross-functional teams
- Exceptional project management and people skills
- Understanding of conversion tracking for Google Ads and social platforms such as Facebook and Pinterest
- Experience with SEO tools such as SEMrush or Moz
#IND123
#LI-LM2
Our client offers medical, dental, vision, and basic life insurance. Employees can enroll in the companys 401k plan, as well as a deferred compensation plan. Employees will also receive eight hours of vacation leave every month and twelve paid holidays throughout the calendar year, and will be able to purchase company stock, are eligible for annual bonuses, and can participate in profit sharing.
Submit resume (and samples if applicable) to: Lauren.Madden@jobalert.creativecircle.com
Creative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.
Job Information
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Marketing
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