Performance Marketing Manager

Position Overview
Our client, a global insurance company, is seeking a Performance Marketing Manager with experience planning paid campaigns to join their team in a temp to perm capacity. This role will be 40 hours per week hybrid (2 days per week onsite) in Manhattan.

As the Performance Marketing Manager you will lead and implement complex B2B paid media campaigns. You will manage all aspects of multi-channel campaigns including strategy, conceptualization, planning, targeting, setup & implementation, measurement, and optimization. The ideal candidate has hands-on depth and breadth of experience using various digital marketing and advertising platforms including Google Campaign Manager, LinkedIn Campaign Manager, and Meta Ad Manager. 

Key Responsibilities

• Lead strategy, execution, and implementation of Account-Based Marketing paid media campaigns.
• Manage and optimize campaigns using platforms such as Google Campaign Manager and LinkedIn Campaigns.
• Utilize programmatic tools such as AdDaptive and Demandbase as well as analytics tools such as Google Campaign Manager and Google Analytics. 
• Partner with the team on creative development for campaign assets.
• Analyze performance and provide insights for continuous improvement.
• Collaborate with cross-functional teams to align marketing efforts with overall business goals.
• Create and present performance reports to stakeholders, highlighting key metrics and ROI.

Qualifications

• Proven experience in performance marketing or digital marketing roles.
• Experience in ABM (Account-based Marketing) and B2B demand generation is a huge plus.
• Proficiency in Google Campaign Manager and LinkedIn Campaigns.
• Strong knowledge of Google Campaign Manager, Google Ads, Google Analytics, Accutics, Tableau, Funnel.io, Demandbase, Google Tag Manager.
• In-depth knowledge of working with large data sets and an understanding of paid media KPIs. 
• Excellent analytical skills and experience with campaign optimization and analytics.
• Strong presentation skills to effectively convey complex information.
• Demonstrated time management abilities and the capability to handle multiple projects simultaneously.
• Effective communication skills to collaborate with team members and stakeholders.
• Bachelor's Degree or equivalent is required (concentration in Marketing, Business Administration, or Communications is preferred)

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email your resume in Word to:

jennifer.scott@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : JS47-1834088 -- in the email subject line for your application to be considered.***

Jennifer Scott - Lead Recruiter

For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.



This job was first posted by Creative Circle on 12/19/2024 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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