Our client, a player in the travel space, is looking for a Paid Search Specialist to join their Paid Media Team!

This is a full-time, hybrid (Tues-Thurs) role in Cambridge, MA.

The Paid Search Specialist will be joining the paid media team and will be focused on both paid search and paid social and will be responsible for optimizing, managing and expanding the marketing campaigns across active paid media channels.

Responsibilities include:
- Execute day to day implementation, testing, optimization of channels including Google Ads, Bing, Meta, Google Display Network, Criteo and TikTok
- Support media team's strategic monthly budgeting and goals
- Assist with weekly/monthly reporting and support
- Present complex data sets to senior leadership in a clear way
- Write compelling and innovative ad copy and refresh ads to drive continuous improvements
- Analyze campaign, keyword and ad performance
- Conduct keyword research and identify new opportunities for campaigns
- Monitor search queries mapping to paid search campaigns
- Track paid search auction insights
- Execute regular creative refreshes across channels
- Collaborate cross functionally with team members in marketing and creative to align on key messaging
- Work with analytics team to develop new reporting as needed

The ideal Paid Search Specialist will have:
- A minimum of 3 years of experience in media/digital marketing; media agency exp a plus!
- Expert knowledge of Google and Bing Ads - with metrics and definitions
- Experience managing paid social campaigns on Facebook and Tiktok
- Knowledge of Google Analytics/GA4
- Excellent excel skills
- Analytical skills to gather actionable insights from data sets
- Strong writing skills and good eye for design
- Ability to work independently and part of a team
- Bonus points if you have experience with Tableau, Pinterest ads or native advertising

Generous vacation policy and paid time off (15 days paid first year, 20 days paid thereafter) accrued on a monthly basis
Eight paid holidays plus two floating holidays
One educational trip every year
401K matching of 25%; contributions are vested 20% per year and are fully vested after five years
Subsidized Gym Membership
Busines2 Business company Discounts
Harvard Pilgrim Healthcare with Vision and Dental Family Plans, its heavily subsidized by the business at really amazing price.

Submit resume (and samples if applicable) to: Brian.Pope@jobalert.creativecircle.com

Creative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.