Position Overview
We are seeking a detail-oriented and strategic Media Planner to join our marketing team. The ideal candidate will be responsible for developing and executing effective media strategies that align with our clients' marketing goals, utilizing various platforms and tools to optimize campaign performance and reach target audiences.
This is a 40 hours per week and fully remote role.
Key Responsibilities
- Develop and implement media plans across various channels including paid social, programmatic, and traditional media.
- Conduct research on target audiences and market trends to inform media buying strategies.
- Manage and optimize campaigns on social media platforms such as Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, and TikTok.
- Utilize programmatic platforms like DV360, The Trade Desk, and Appnexus for display and video advertising campaigns.
- Analyze campaign performance using tools like Google Analytics, GA4, and attribution partners to measure effectiveness and ROI.
- Collaborate with creative teams to ensure messaging is aligned across all platforms and meets brand strategy guidelines.
- Build and maintain relationships with media vendors and partners to negotiate rates and placements.
- Stay updated on industry trends, new technologies, and best practices in media planning and buying.
Qualifications
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- Proven experience in media planning and buying, preferably in an agency setting.
- Strong understanding of digital marketing channels including SEO, paid search, and display advertising.
- Familiarity with analytics and measurement systems such as HubSpot, MOAT, IAS, Double Verify, and Nielsen.
- Excellent written and verbal communication skills, with strong presentation abilities.
- Ability to analyze data and derive actionable insights for campaign optimization.
- Attention to detail and strong organizational skills to manage multiple campaigns simultaneously.
- Demonstrated work ethic and professionalism in client interactions and project management.
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service. Applicants must be authorized to work in the U.S.
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
Email your resume in Word to:
avni.vachhani@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : AV10-1836213 -- in the email subject line for your application to be considered.***
Avni Vachhani - Recruiter
For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.
This job was first posted by Creative Circle on 01/14/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
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