About the Membership Department
The Met's Membership program is one of the largest in the world and includes more than 135,000 loyal members from around the globe. Members give $90 to $50,000 annually and collectively contribute more than $30MM per year. The Membership program is experiencing rapid growth and change as it rebounds from the pandemic, innovates its operations, and prioritizes diversity, inclusion, equity, and access.
The Membership Marketing team is responsible for all Membership and Annual Fund revenue, including $27MM for membership renewals, acquisitions, and upgrades, as well as $5MM for the Annual Fund, which includes member and non-member gifts to The Fund for The Met.
The Met's Annual Fund program-The Fund for The Met-is a critical source of unrestricted operating support for the Museum. More than 30,000 donors contribute gifts of all sizes, collectively raising $4-5MM annually. The program is poised for growth as it looks to find and cultivate new donors, expand messaging into digital channels like video, and retain more supporters year after year.
GENERAL STATEMENT OF RESPONSIBILITIES & DUTIES
Reporting to the Senior Manager, Membership Marketing, you will help take a successful Annual Fund program to new heights. You will implement data-driven tactics to retain and grow the Fund's donor base and will align all fundraising channels, email, direct mail, and digital, to a cohesive strategic plan. You will develop new tactics to maximize return on investment, automate marketing touchpoints, and build stakeholder relationships.You are a creative fundraising professional who can deliver compelling messages to multiple audiences via many channels. You are a highly organized project manager, excel at leading cross-departmental collaborations, and use a data-driven approach to analyze and refine strategies.
Please submit your cover letter and resume to be considered for this role.
PRIMARY RESPONSIBILITIES & DUTIES
Oversee The Met's Annual Fund Program, generating income from donors through strategic multichannel marketing efforts.
Create a comprehensive Annual Fund campaign strategy with clearly defined segments, compelling content, creative assets, and testing by channel to optimize performance.
Review existing donor population and develop strategies to cultivate and solicit higher gifts.
Coordinate with the Membership Patron team and Institutional Advancement Major Gift Officers on Annual Fund outreach to current and potential donors to align efforts and maximize giving.
Execute online fundraising campaigns-email, video, social, and display advertising-through digital channels that tell a cohesive story and drive unrestricted donations.
Collaborate with internal partners, including Design, Curatorial, Digital, and Printing Services Departments, as well as outside vendors, to ensure the timely production and approval of print, email, and online campaign assets; guide the development and design direction for these fundraising materials.
Draft copy for all print and digital Annual Appeal efforts.
Work with internal stakeholders to ensure best practices for online giving transaction forms, proper tracking, functionality, and accurate content and links.
Perform response analysis and prepare fundraising activity reports to ensure financial objectives are met.
Establish Key Performance Indicators to measure channel performance and communicate results to senior management.
Perform quality assurance (QA) review during the production and approval processes and share final assets and launch details with necessary internal partners.
Contribute to the development of departmental revenue projections and expense budget; monitor and adjust the forecast and manage costs throughout the fiscal year.
Ensure proper acknowledgment of all gifts and create a stewardship plan for donors.
Other duties as assigned.
REQUIREMENTS & QUALIFICATIONS:
Bachelor's Degree in Marketing, Communications, or related field; Master's degree preferred.
3 years of direct marketing experience.
Experience with or passion for museums or cultural organizations.
Prior experience in Annual giving program management and appeal solicitation writing experience is preferred.
Prior experience in creating online annual giving campaigns.
Strong analytical, statistical, and problem-solving skills.
Ability to plan, organize, and project manage concurrent communication campaigns in a fast-paced, deadline-driven environment.
Advanced verbal and written communication skills required, including proofreading skills.
Experience with online fundraising, including website, mobile, and email programs.
Strong attention to detail, organizational skills, and excellent interpersonal skills.
Comprehensive understanding of multichannel direct marketing.
Familiarity with segmentation strategies using a large constituent database.
Proficient in Microsoft Office suite (Outlook, Word, Excel, and PowerPoint) and knowledge of a fundraising database such as Tessitura, Raiser's Edge, or Pledge Maker.
COMPENSATION RANGE:
Pay Range: $90,000.00 - $95,000.00 / Annually
The advertised pay scale reflects the good faith minimum and maximum salary range for this role. The advertised pay scale is not a promise of a particular wage for any specific employee. The specific compensation offered to a candidate may be dependent on a variety of factors including, but not limited to, the candidate's experience, education, special licensing or qualifications, and other factors.
