At AstraZeneca, we turn ideas into life-changing medicines. Working here means being entrepreneurial, thinking big, and collaborating to make the impossible a reality. The Marketing Director is responsible for leading the definition, design, execution, and measurement of brand strategy across both HCP and Consumer segments. This role requires working across all customer segments and partnering effectively with Brand and Portfolio peers/teams, Sales, Commercial Operations, and Managed Markets teams. The Director will work closely with the Brand Insight Director on planning all insight work, including primary and secondary research, database management, and ROI measurements. This position will align a diverse team around a clear vision and purpose while leading, inspiring, developing, and motivating the team to achieve individual and organizational objectives successfully.

Accountabilities:

Develop go-to-market plan for new indication and ensure strategically aligned initiatives to drive the brand imperatives
Lead the development and execution of coordinated channel marketing and media plans
Partner with Business Insights and Market Research Team to develop and implement key insight plan, define success metrics, and analyze performance on an ongoing basis with a keen eye to optimization
Partner with sales team to drive growth of in-line business
Develop, implement, and monitor launch critical metrics
Lead multiple program budgets, timelines, processes, and procedures
Lead partner agency relationships, workflow, and related expense budgets

Essential Skills/Experience:

Bachelor's Degree required; preferably in business, marketing or the sciences
8 years of Pharmaceutical or Healthcare experience; preferably in brand marketing, market access, market research/analytics or strategic planning
4 years of US Pharmaceutical Marketing and Promotions experience
Successful delivery of strategic and operational plans within a therapeutic or business area
Proven experience in working within cross-functional business units essential
Strong financial foresight with the ability to assess and get results
Strong presentation and negotiation skills
Ability to optimally lead through ambiguity
Successful experience leading change transformation
Proven learning agility

Desirable Skills/Experience:

Advanced Degree in business, marketing, or the sciences
Experience in both Consumer Marketing & HCP Marketing
Experience in Insight/Market Research
Experience across product life cycle (emerging, launch, in-line, mature)
Experience related to therapeutic area (vaccines / infectious diseases)
Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
Pharmacy (retail) marketing experience
Development of digital customer experiences and/or e-commerce

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

AstraZeneca offers an environment where you can learn and grow together with a team dedicated to bringing life-saving medicines to patients. With an expanding BioPharmaceuticals and Oncology pipeline, we share learnings and synergies as we bring products to market together. Here, you have the opportunity to build a diverse career with low borders between areas and opportunities to switch lanes easily.

Ready to make an impact? Apply now!

Date Posted

08-Nov-2024

Closing Date

21-Nov-2024Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form.

AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.