Our client, an insurance company, is looking for an Digitial Marketing Director to join their team!

This is a full-time hybrid opportunity where the selected candidate will be required to work on-site in Conshohocken, PA, 3 days a week.

Digital Marketing Director Responsibilities:
Build, plan, implement and report on a comprehensive digital marketing strategy across multiple channels, including email marketing, paid search, SEO, SEM, display, paid social media and external vendor leads
Manage companys email marketing strategy and monthly calendar
Develop lead generation campaign/program strategy, objectives, goals metrics and define best practices, standards and processes to drive successful customer acquisition and current customer upsell opportunities
Work closely with our marketing team and/or agency partners to create digital advertising assets and messaging with strong call to action to drive leads
Implement effective search strategies, including organic and paid search efforts
Create, maintain and optimize successful PPC campaigns across a variety of platforms. (e.g. Google AdWords)
Conduct keyword research and analysis to provide keyword recommendations, audience targets, and measurement criteria to improve search engine optimization
Perform competitive audits inclusive of positioning, bids and messaging tactics
Provide measurement tracking criteria/KPIs and monthly reporting for all digital efforts
Provide insights from data through A/B testing and email/landing page optimization
Interpret or make deductions from our website analytics
Assist with the continued development of B2B CRM platform (built in Microsoft Dynamics) to help connect marketing leads to sales and demonstrate marketing ROI
Manage lead nurturing programs and/or identify marketing automation tactics to attract and guide qualified leads through the sales process
Assist with the management of the digital marketing budget and channels where we should invest
Stay abreast of the latest digital trends, best practices and metrics measurement to provide proactive recommendations regarding new digital ideas and opportunities focused on business goals

Digital Marketing Director Requirements:
BS/BA in Marketing, Digital Media/Technologies, Data Analytics or similar relevant field
7+ years of experience in digital marketing and digital advertising
Hands-on experience with SEO, Google Analytics, paid search, social media ads (Facebook, Instagram, LinkedIn), CRM software/platforms
Experience managing digital marketing projects from concept to implementation, with solid project management skills and attention to detail
Experience with WordPress, HTML, Microsoft Dynamics, Click Dimensions, SEMRush, Formstack and GoToWebinar would be a plus!

Our client offers medical, dental, vision, and basic life insurance. Employees can enroll in the companys 401k plan, as well as a deferred compensation plan. Employees will also receive eight hours of vacation leave every month and twelve paid holidays throughout the calendar year, and will be able to purchase company stock, are eligible for annual bonuses, and can participate in profit sharing.

Submit resume (and samples if applicable) to: Tiffany.Novak@jobalert.creativecircle.com

Creative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.