Our client, a very well-known global fitness brand, is currently seeking a freelance Bilingual (Spanish and English) Copywriter to join their team.
Please note, this is hybrid NYC (onsite Tuesday/Wed/Thursday) 40hrs/week opportunity for about 4 months with some potential to extend based on performance and business need.
We are seeking a dynamic and results-driven Bilingual, Copywriter with a strong focus on Performance Marketing to join our client's in-house brand creative team. In this role, you will lead and execute mid and lower funnel evergreen and promotional creative that drive performance across paid digital channels, including social media, OLV/OTT, search and display, among other media touchpoints. As part of this in-house creative team, you will lead messaging and verbal execution in English and Spanish within the new performance creative group and collaborate closely with cross-functional teams.
Responsibilities:
- Creative Writing: Write clear, concise, and persuasive copy for a variety of digital marketing assets, including paid digital channels, including social media, OLV/OTT, search and display, among other media touchpoints.
- Bilingual Proficiency: Create and adapt content in both English and Spanish to support global campaigns and reach diverse audiences effectively.
- Performance Focused: Partner with the performance marketing team to optimize copy for conversion rates, click-through rates (CTR), and other key performance indicators (KPIs).
- A/B Testing: Collaborate with the team to deliver against creative briefs that ladder back to A/B test plans, digest creative performance presented by the Performance Creative Strategy team and become an expert in performance creative best practices.
- Brand Consistency: Ensure all copy adheres to brand voice, tone, and messaging guidelines while still appealing to specific target demographics.
- Collaboration: Under the Associate Creative Directors leadership, work closely with designers, marketers, and other stakeholders to develop creative concepts and bring ideas to life.
- Content Strategy: Contribute to the overall content strategy by providing insights into trends, audience behaviors, and the competitive landscape.
- Quality Assurance: Edit and proofread all copy to ensure its free from errors, aligns with objectives, and meets the highest standards.
Requirements:
- 5+ years experience in copywriting, with experience writing copy for performance marketing or digital advertising campaigns
- Language Skills: Proficiency in both English and Spanish (reading, writing, and editing). Must be able to craft high-quality copy in both languages
- Deep understanding of performance marketing principles, including conversion optimization, A/B testing, and the role of creative in driving results.
- Ability to work in a highly collaborative, fast-paced team environment
- Exceptional interpersonal and communication skills
- Is forward-thinking, very organized, and has an obsession for detail
- Brings a strong passion for the fitness category, and lifestyle/consumer brands
- A strong portfolio showcasing copywriting skills, with examples of work across performance marketing campaigns.
- NYC based, hybrid model with Tue, Wed, Thur in HQ office
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
Email your resume in Word to:
danielle.aranya@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : DA12-1838446 -- in the email subject line for your application to be considered.***
Danielle Aranya - Lead Recruiter
For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.
This job was first posted by Creative Circle on 01/29/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
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