Job Summary
Under general direction from the Senior Marketing Manager, develop and implement business strategies, marketing plans, market research, advertising, promotions, as well as strategy for new product development for the full Skin Care and ReadyCare Wipes Category across all retail channels.Job Description
Responsibilities:
Develop and implement growth strategies for the Skin Care and ReadyCare Wipes Category including portfolio prioritization and innovation strategy for branded and private label products. Skin Care category includes Remedy and ReadyCare Wipes includes bathing wipes, makeup remover wipes and grooming, pet, etc.
Create the strategic and annual business plans and product priorities for the private label and branded portfolio.
Serve as category expert, using category and consumer insights and trends to inform business plans, marketing strategies, and customer presentations
Spearhead innovation, development and launch, encompassing product, packaging, and communications for all Skin Care and ReadyCare Wipes.
Serve as "brand lead" for the Remedy, IGNITE, ReadyBath brands as well as Simply Soft Wipes, advising and consulting cross-divisionally on the positioning, product domain, and architecture for the brand.
Lead the development of the innovation pipeline for the brands in the portfolio.
Manage cross-functional teams (internal and external including marketing agencies, packaging, and product management) in the development and execution of gloves initiatives to ensure proper and timely customer communication.
Requirements:
Bachelor's Degree in Marketing or a related field.
At least 3 years of marketing experience
Brand management and new product development experience is a plus
Retail or CPG experience preferred
Strong Presentation Skills
Demonstrated ability to manage and lead in a matrix organization
Strong interpersonal, communication, influencing, and analytical skills
Ability to thrive in an entrepreneurial, fast-paced environment.
Advanced level experience - PowerPoint, MS Office
Benefits - Medline is committed to offering competitive benefits and a variety of choices to best meet the needs of you and your family. For employees scheduled to work at least 30 hours per week, this includes health and well-being, financial fitness, career development, paid time off and more. Employees scheduled to work less than 30 hours per week can participate in the 401(k) plan, access the Employee Assistance Program (EAP), Employee Resource Groups (ERG) and Medline Service Corps. For a more comprehensive list of our benefits, please click here.
Every day, we're focused on building a more diverse and inclusive company, one that recognizes, values and respects the differences we all bring to the workplace. From doing what's right to delivering business results, together, we're better. Explore our Diversity, Equity and Inclusion page here.
Medline Industries, LP is an equal opportunity employer. Medline evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
