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This position will provide strategic and day-to-day oversight of internal communications in support of Duke Health Integrated Practice, including supervising a Senior Communications Specialist.
Responsibilities include the creation and implementation of internal communications plans, strategies, tactics, timelines, budgets, and key performance indicators to support business objectives and priorities. This position will be responsible for the regular monitoring of communications plans and tactics to ensure maximum effectiveness. In addition, this position will be responsible for integrating with Duke Health communicators to support broad organizational communication strategies.
Duties and Responsibilities of this Level
Assess and respond to communications needs and develop communication strategies, campaigns, and tactics for Duke Health Integrated Practice in partnership with DHIP Senior Leadership teams.
Translate communication needs and corresponding research and analytics into appropriate communication strategies, campaigns, and tactics.
Serve as a senior communications advisor for DHIP Senior Leadership teams.
Serve as primary liaison for clinical department communicators to support two-way communication models and integration of key strategic initiatives.
Draft executive messages and scripts for leaders to support and amplify commitment to Duke Health's mission, vision, and values.
Develop and maintain relationships with DHIP administrators, directors, and clinical staff to support entity culture and collaboration.
Lead the creation of communication materials and campaigns to support tactical implementation of communication strategies.
Collaborate with DUHS Communications to ensure continuity and integration with Duke Health's internal communications channels.
Plan, edit and write content for a variety of internal communications mediums, including the intranet, email, and social media.
Lead the concepting, planning and execution of communications campaigns including print, digital and video within target budget and timelines.
Support face-to-face and virtual meetings for leadership and team members, including town halls, summits, and in-person events.
Ensure consistency and alignment with Duke Health messaging across internal channels and apply brand design standards and positioning to communications material
Work collaboratively with all clinical communicators to maximize the effectiveness of communications projects and participate on appropriate DUHS communicator committees
Use analytics to track results and report to Senior Leadership teams on trends and opportunities.
Provide direct supervision, leadership, and mentorship to the DHIP communications team.
Represent DHIP voice within the broader DUHS communications team to amplify successes and opportunities.
Perform other related duties incidental to the work described herein
Required Qualifications at this Level
Education: Bachelor's degree in communications, journalism, marketing, or a related field is required.
Experience: Four years of related experience in communications, marketing communications, or marketing with demonstrated experience in driving the implementation of strategic communications plans and tactics.
Work experience should include participation in communications plan development and expertise in tactics that range from digital content and collateral material creation and development to highly targeted, audience-specific initiatives.
Knowledge, Skills, and Abilities: Experience working directly with people from diverse racial, ethnic, and socioeconomic backgrounds. Demonstrates skill in understanding cultural differences and a commitment to diversity, equity, and inclusion. Second language proficiency is preferred, but not required.
Distinguishing Characteristics of this Level
This job description intends to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
